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Ocean of Creativity
John Vernon and Charles Gasket worked at the Palo Alto Research Center (California) of Xerox Corporation. Together, two computer scientists designed a programming language that could show the perfect size, shape, and position of an object on a computer-generated page. This page description language was later known as 'Postscript.'
This language could display objects like words and graphics in mathematical terms and represent the page without a computer or printer reference. The two friends showed their technology to Xerox, but the Company rejected it, so they started their own Company, 'Adobe,' from a rock near their home.
In 1983, Apple computer bought 15% of Adobe and became the first Company to have a Postscript license. Later, Apple launched the postscript competitive 'The Laser Printer' based on canon's laser-print engine. Compared to other printing options, the laser printer was an advanced typographical and design-wise combination of postscript and laser printing. The Page Layout application developed by Aldus Corporation helped the users create professional reports, flyers, newsletters, etc.
Adobe had an IPO listing in 1986. In the 90s, Adobe's revenue continued to grow through the sale of postscript licenses and postscript fonts. By the end of 1988, Adobe had more than 2,500 type-face stores in the Adobe Type Library. Many Company's revenues were generated from software sales. The Company first launched software called Adobe Illustrator in 1987, a postscript-based drawing package for artists, designers, and technical illustrators. The Company was selling the software for just 495 dollars, which was 1,000 dollars less than any other drawing software available.
Three years later, in 1990, Adobe launched a digital photography retouching software called Adobe Photoshop, which soon became Adobe's most successful software. Photoshop was the first software that allowed other developers to enable advanced features through plug-ins in the main program. Many developers took advantage of this 'open architecture.' Thanks to all these features, Adobe Photoshop became the top software in this category.
Another creative initiative of Adobe in the 1990s was the Adobe Acrobat family. Adobe Acrobat for Electronic Document Distribution was helpful to read and print any document after converting it into portable (PDF) format once because typography and graphics could be printed as they were.
In the years that followed, Adobe added many apps to its portfolio. In 1991, Adobe bought software for video editing and multimedia production. In 1994, the Company bought Aldus and PageMaker. In 1996, Adobe launched simple photo-editing software PhotoDeluxe. In 2005, Adobe bought software such as Macromedia Freehand, DreamWeaver, and Director. At the same time, Adobe bought two unique programs, Shockwave and Flash, for making and viewing animations on the Internet.
In 2007, Adobe appointed Shantanu Narayen as CEO, a step that proved to be a turning point in the future. Narayen aggressively amassed Adobe into digital media and marketing services. In 2013, Adobe launched the Creative Cloud. He also announced that all Adobe applications would be available through subscriptions to creative suites. Thus, Shantanu Narayen established the Company as a full-service enterprise cloud provider.
Adobe's journey is a journey of transformation. Adobe spent a lot of time in the software field, and today the Company can maintain its position creatively.
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