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An Indian company starting from british word
BPL curved TVs were found in economically sound middle-class Indian families. TV was hardly found only in two or three houses in each society. However, very few people know about the full form of BPL. We have seen the British Physical Laboratory as BPL TV till today. BPL was one of the most high-profile companies in India. The company’s Bangalore headquarter saw the golden time and the worst of the situation as well. How did an Indian brand lose to a foreign company? That is really a tough question.
There was a time when in 1995, Amitabh Bachchan was paid Rs 8 crore for speaking ‘Believe in the Best’. But...what happened to the company that had to face a downfall?
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The core medical electronics of BPL was situated in a dynamic house on Church Street in Bangalore's Central Business District. The company, then, expanded in the field of electronics, telecommunications, soft energy and electronic components. In 1990, the net worth of the company was 4300 crore. BPL always remained constant within the top 10 companies in India. Yet, the company had to pass through a bad time that had never been thought of. The company suffered a lot because of several reasons like venture with lack of knowledge or research in some new areas, lack of economic planning, entry of South Korean companies like LG and Samsung, and family disputes.
In 1963, the company BPL was established by T. P. Gopalan Nambiar in Palakkad, Kerala. He was earlier manufacturing panel meters in the Defence Forces. Gradually, he discovered electrocardiographs and patient monitoring systems. In 1982, the Asian Games were held and the company launched color television. Nambiar had collaborated with Japanese companies for technology support. No company in India was ready for technology exports at that time. However, Japanese company Sanyo partnered with BPL.
BPL began to source technology as a commodity and it was a little overdone. Finance was not controlled and BPL collapsed against companies like LG-Samsung. With the change in technology, the company could not survive in a sudden volatile market. Moreover, the policy of liberalisation gained momentum in the 1990s. Foreign investment increased and companies came into the market with bulk manufacturing.
BPL had no proper marketing or branding strategy. Even companies like Videocon and Onida were facing similar situations. The family disputes increased, and an Indian television brand came to an end. BPL's technology partner Sanyo was also bought by Panasonic. Today, the company has returned to the market and Flipkart has shouldered the burden of selling it.
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