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coolness of village
When the Bhuva family of Amreli was facing a financial crisis, there happened a miracle. About 32 years ago, the Municipal Corporation demolished their small paan shop, forcing them to find another source of income. Fortunately, the Janmashtami mela was going on at that time, and they decided to sell ice cream at the fair.
The journey of Sheetal ice cream started with a small stall. Today, Sheetal Cool Products is the only listed company as the only small and medium enterprise of Amreli, which manufactures its own ice cream, milk products, and bakery items. The company's growth in just two decades can only be gauged because the company generated 207 crore revenue in the financial year 2017-18.
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Bhuvanbhai Bhuva's father and his elder brother had a paan shop. Bhuvanbhai and his four brothers used to help them run the shop. After the shop was demolished, they started an ice cream stall and soon realized that there was a possibility of unlimited success in the business. Amreli Taluka had no shortage of milk, and hence they started a dairy. In 1987, the Bhuva family started selling milk and buttermilk. In 1992, he bought a small unit at Amreli GIDC and started making flavored milk and lassi. Two years later, they started selling ice cream.
Initially, they installed a manual plant for ice cream, then semi-automatic, and today they are running 90% of the automatic plant. Bhuvanbhai, who is managing marketing and distribution, hopes that the company will soon be able to achieve an equal position as other major players in the state and the nation in terms of technology and production capacity. Today, the company has 40 different flavors of ice cream and more than 50 varieties of snacks available. The company's entire product catalog has 250 different products. Today, the 86,000 square feet plant at Amreli GIDC is being operated day and night to manufacture these products.
Another interesting aspect of the company is that today, more than 1000 people are employed in a company which was started with only 30 craftsmen, and 80% of them are only women. When the company started, there were many issues like lending money to the surrounding area. Still, the company wanted the local people to make progress with it and decided to provide more employment to women. Women have always been high on efficiency, work culture, honesty, and responsibilities and are becoming an important part of the company's excellent development. Besides, after serving the company for three years, the company also helps them financially.
The company has built a strong network of over 200 distributors and has products available at over 30,000 retail outlets in states like Gujarat, Maharashtra, Madhya Pradesh, and Rajasthan. The company is working on a plan to export ready-to-eat frozen snacks, tetra packs in the near future. The environmentally concerned company is also working on the windmill and solar projects today. It is known as Sheetal Ice Cream Parlour and Restaurant. Sheetal Cool Products Limited has become a BSE-listed company today.
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