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Even today the Walkman is not vintage because it is indeed loved and accepted by people. It may still be present in many middle-class families today. There were many cassette recorders available in the market when Walkman entered the market during the eighties. Besides, it was only for the professional market and not affordable for the general public.
The Walkman was not an advanced device in terms of engineering. Magnetic cassette technology came around the year 1963. An electronic company named Philips in the Netherlands made recorders for the first time for their secretaries and journalists. However, Sony brought better design and a smaller electronic recorder to the market. This portable cassette recorder was a success. The introduction of pre-recorded music tapes in the late 1960's opened up a whole new market. People still preferred to listen to vinyl records or cassettes at home.
Portable Media Players and Portable Cassette Player - Walkman was launched by Sony in the year 1979. It entirely changed people's listening habits. It was created by Masru Ibuka, co-founder of Sony. He felt that the TC-D5 portable player launched by Sony at that time was very useless and expensive. He was a regular user of this recorder and he listened to opera in it. He kept it with him on every flight and trip. He felt that this was too heavy and expensive. The idea turned into a ‘Walkman’. He asked Executive Deputy President Norio Ohga to design a playback optimized for the use of headphones.
On 1st July 1979, Sony launched the ‘Sony Walkman’, a 14-ounce portable cassette player with small blue and silver buttons including headphone and a leather cover. It had two earphone jacks so that two people could listen together.
Many names like 'Walkie', 'Freestyle', 'Sound about' were suggested before naming 'The Walkman'. But in the end, the name ‘Walkman’ was chosen. However, in the early years, it was introduced as ‘Sound About’ in the US and "Stove way" in the UK because it was expensive to develop names according to the new copyright in each country.
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